Congress has officially declared July American Grown Flowers Month…now we have to do our part for the floral community to help raise awareness to end consumers. To assist you, we’ve put together a simple list of 8 ways to help you market to your customers.
The most important tip is that you get started on promoting now and talk it up throughout July to keep people excited.
So check out our 8 Ways to Market American Grown Flowers Month to Your Customers and let’s work together to help beat the summer slump!
#1 PLAN OUT YOUR MARKETING STRATEGY
Review your marketing materials from DVFlora to come up with a plan; whether you promote online, in store, or both! You can also print a monthly calendar and make notes on what you will post each day.
#2 GATHER YOUR MARKETING MATERIALS
Download your free marketing materials at dvflora.com/agfm2019 and print if necessary. If you need assistance or have any specials requests, please reach out by emailing webteam@dvflora.com.
#3 PROMOTE AMERICAN GROWN FLOWERS MONTH
Advertise to your customers ahead of time via social media, postcards, posters, email or whatever way you have found to be most successful. In our “toolkit” we’ve also include captions to help get you started. Feel free to use them or you can even share social media posts from us or American Grown Flowers.
#4 PLACE YOUR ORDER WITH DVFLORA
Whether it is through your Sales Associate or on the web, take advantage of our American Grown specials from Certified Farms each week through the entire month of July. Log in to our website, shop.dvflora.com, to view our list of specials.
#5 HAVE A GIVEAWAY
Drive repeat business by having some sort of drawing for customers who purchase American Grown Flowers each week in July. You could offer a special discount for those who share a picture on social media and tag your store or post a picture and ask your followers to tag 2 friends for a chance to win.
#6 MERCHANDISE AMERICAN GROWN FLOWERS IN YOUR STORE
To help drive those impulse sales, make sure that American Grown Flowers and Greens are clearly labeled in your store, and if possible set up a Cash ‘n Carry section of American Grown products.
#7 EDUCATE CONSUMERS ON AMERICAN GROWN FLOWERS
People love to buy products that are “Made in America,” so why not educate consumers on where their flowers are coming from! You can find a list of Certified American Grown Farms and links to their website by clicking here.
#8 JOIN THE MOVEMENT
Share your designs, ideas and comments online by using the hashtags: #dvsupports #wesupport #americangrownflowersmonth
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