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Updated March 21st

DVFlora Connection Updates

DVFlora has recently made changes to the way we distribute our marketing emails. Previously, we distributed all emails to one subscription list, DVFlora Connection. Last week (3/15/17), we began sending specific category emails, such as Fresh Specials and Friday Fresh to their own list of subscribers. We will continue to add new, separate lists in the future, but as of right now, you have the option to be subscribed to one, two or all three of the following:

  • DVFlora Connection: our standard, weekly email list. Customers subscribed to this list will receive up to 3 DVFlora Connection emails per week dependent on the time of year. (examples: Flower of the Week, Distinctive Values, Sweetheart of a Deal, industry events, etc.)
  • Fresh Specials: our daily specials sent Monday through Thursday each week with deals for next day shipping. Customers subscribed to this list will receive four Fresh Specials emails per week.
  • California Friday Fresh: our weekly Grower Direct special in partnership with Transflora, called Friday Fresh. Customers subscribed to this list will receive one Friday Fresh email per week.

IMPORTANT DATES

  • March 15th, 2017: Fresh Specials emails started sending to only the subscribers on the Fresh Specials list.
  • April 7th, 2017: Friday Fresh emails will begin sending to only the subscribers on the Friday Fresh list.

Those subscribed to only DVFlora Connection will stop seeing Fresh Specials and Friday Fresh emails on these dates. If customers would like to continue seeing these emails, they need to subscribe to the proper list. 

How to Subscribe!

Simply enter your information within the list you wish to become a subscriber. Please only enter your information and click submit one time per list.

DVFlora Connection

DVFlora Connection

Fresh Specials

Fresh Specials
Enter your information to subscribe to our Fresh Specials list!

Friday Fresh

Friday Fresh
Enter your information to subscribe to our Friday Fresh list!

You can also subscribe to these list within current DVFlora Connection emails, and/or by navigating to the “Fresh Specials” and “Grower Direct” pages on shop.dvflora.com.

Additional Info

If a customer is subscribed to a combination of the lists above, they will receive the sum of said lists. Examples:

Customer A

  • I am subscribed to DVFlora Connection, Fresh Specials AND Friday Fresh
  • DVFlora Connection decided to send 2 emails this week
  • I received 2 DVFlora Connection emails; 4 Fresh Specials emails; 1 Friday Fresh email
    • I received a total of 7 emails in one week

Customer B

  • I am subscribed to DVFlora Connection and Fresh Specials
  • DVFlora Connection decided to send 1 email this week
  • I received 1 DVFlora Connection emails; 4 Fresh Specials emails
    • I received a total of 5 emails in one week

Customer C

  • I am subscribed to DVFlora Connection and Friday Fresh
  • DVFlora Connection decided to send 3 emails this week
  • I received 3 DVFlora Connection emails; 1 Friday Fresh email
    • I received a total of 4 emails in one week

If you have any questions, please let us know in the comments below!

DVFlora

Author DVFlora

For over 60 years DVFlora has been providing professional retail florists, wedding & event coordinators, and garden centers with the finest in Fresh cut flowers and greens, floral supplies, and botanicals.

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Join the discussion 3 Comments

  • betty shaffer says:

    I would like to be customer B, thanks!

    • DVFlora says:

      Hi Betty,
      If you would like to become a customer, please visit our ‘Become a Customer’ page – you can find this link at the very top right, or the very bottom of any page.
      Thanks!

    • DVFlora says:

      Hi Betty,

      Sorry about that – I just realized you’re requesting to receive the emails of a Customer B subscriber. You just need to make sure you are subscribed to both Fresh Specials and DVFlora Connection if you are not already:

      Fresh Specials sign up – http://eepurl.com/cAjpAz
      DVFlora Connection sign up – you can only do this on the Welcome tab of shop.dvflora.com

      Hope this helps 🙂

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