May 25, 2022
California Market Report for Early June 2022
California is coming into its most robust growing period. May through October we experience our longest days and warmest daily temps. You will begin to…
February 3, 2022
California Market Report for Early February 2022
California is still experiencing cool and dry weather. This has helped to make VDay shipping a little smoother. It has not increased production or changed…
January 6, 2022
California Market Report for Week 2/3 2022
After a couple of weeks of rain, California is experiencing colder but dry days. The precipitation was welcomed since most of CA is still in…
December 1, 2021
Holiday Basic’s Flash Report
To help you stay informed for the Holiday Season, which is now in full swing, we've provide a brief update on the Basic's product line.…
September 24, 2021
California Market Report for Week of 9/27
California seems to be headed into early Fall. Temps in all regions have been cooling down this week. We are expecting it to remain that…
September 10, 2021
California Market Report Week of 9/13
As we are all experiencing flower demand is intense, we do not see that letting up anytime soon. California is still in summer mode, warm…
August 30, 2021
California Market Report for Week of August 30th
As we gear up for the expected busy Fall Wedding Season it's always a good idea to be informed of which crops are starting and…
August 13, 2021
California Market Report for Week of 8/23
A SPECIAL VISITOR We had the pleasure of a visit from DV's Tim Dewey last week here in California. While he was in town for…
July 2, 2021
July 2021 Basic’s Update
Alstro Being a cooler weather, lower luminosity tolerant plant, we should have a relatively good supply of Alstro for the next few weeks. We are…
May 13, 2021
May Product Availability Update
We hope everyone had a successful Mother's Day and from the sounds of it, we are hearing that many of our customers were extremely busy. …