December 12, 2023
Peach Fuzz Elegance: Unveiling the Pantone 2024 Color of the Year and Our Must-Have Inspirational Florals!
In the ever-evolving realm of design and aesthetics, Pantone has once again cast its color-conscious gaze into the future, unveiling the much-anticipated hue that will…
December 1, 2023
New David Austin Cut Roses
We’re always busy working behind the scenes here at David Austin, developing exciting new rose varieties to add to our collection of world-renowned cut-flower roses.…
November 16, 2023
Decking the Halls: A Journey into the Complex World of Christmas Greens
As the holiday season approaches, we wanted to provide a behind the scenes look at how our commitment to growing and shipping Christmas Greens takes…
November 10, 2023
Thanksgiving 2023 Marketing Toolkit
Thanksgiving prep is upon us! We understand the rush of the holiday season, and we are here to help you promote your business across your…
September 25, 2023
Embracing “That Flower Feeling”
We are excited to introduce the latest addition to our DVFleet – this eye-catching new delivery truck proudly showcases the popular "That Flower Feeling" marketing…
September 8, 2023
CalFlowers Wins Marketer of the Year Award
Each year the Society of American Florists honors the best in floral marketing with the coveted MOTY (Marketer of the Year) award. The award was revealed…
September 1, 2023
Save the Date for Petal It Forward 2023
For the last eight years, thousands of floral industry members across the country have organized their teams one day in October to take part in Petal…
May 2, 2023
David Austin Trend Alert – Red & Pink Roses
David Austin Wedding Roses are leading the way with a new hot wedding trend all about bold, statement colors. Pastels will always be in style…
April 21, 2023
Spring Fever – Designing with Miyabi and Cherry Blossoms
Like a spring fever dream, cherry blossoms (42072) hypnotize the world with their beauty. Truly perfection in pink, their ephemeral nature only adds to the…